Fuzzy Planet
Interactive Website for Kids, Ages 7-12
Fuzzy Planet is an online movement for social good, created by Bryan Johnson of the OS Fund. The site is designed to empower kids to actively participate in their world and inspire other kids, through sharing their experiences and discoveries.
I was hired to kick-off the first two phases of the site, beginning from a pitch deck and taking it to a beta which included a complex database of user generated content, user accounts, team micro-sites, profile customization and world builder, real-time UGC feeds, email program, and custom art direction.
The final version of the site has evolved, but much of the initial UX ground work remains.